Apr 26
Destination, Managed: Welcome to Wynwood Walls

Destination, Managed: Wynwood Walls

Custom shipped chandeliers from across the country? Break-dancers requested three hours before the doors open? No sweat! At least not for our Hello! Florida South team. Here's a look at a recent four-day program for a longstanding client and how we reminded them just why they love to say Hello!.

The Event

Hello! Florida South has a positive and longstanding relationship with a large financial services planning company. This particular program we were bidding on was an incentive trip for the company's highest earners – one of their top three annual events. This meant high visibility with all executives and intense pressure for us to reward their hard-working professionals with a spectacular event.

The program was a very competitive bid, and despite our great rapport, we knew this was no time for complacency – we really wanted to differentiate ourselves and show just how important they are to us. To begin, our Hello! Florida South team leveraged their relationships across the board to open a public museum on a day that they're typically closed. They then held what amounted to a mini program for the client's representatives and demonstrated our vision for their 500 VIPs. A special keepsake was made for each of the planners to remind them of all the fun. The company was thrilled with our ideas and attentiveness, awarding us the opportunity to manage their program.

The Challenges

Last Minute Change

One week before the program, a member of our client's planning team asked us to completely redesign a concept that was going to be present across all four days. Two days prior to the event, a senior member of the planning team asked for another complete redesign of the materials and presentation. Our Hello! Florida South Event Designer Olivia Velar jumped into action. Olivia came up with another concept and contacted one of our suppliers to request a rush piece. Our supplier began working on the project for us on a Saturday and created the structure for us on a Sunday, just in time for us to proceed with the installation that Monday. All in all, the supplier finished this custom piece for us within 24 hours. The client was extremely impressed with the new concept and said it was just what they were envisioning. This couldn't have happened without the great relationship we have with our supplier. Our supplier partnerships are extremely important to us and operate based on mutual respect. These relationships are integral for us when we need to go out of the "norm" and need a reliable partner during crunch time.

Transportation

With the attendees being their top earners, the client wanted to provide individual airport transportation for their incoming flights. It was important to the client that their guests feel pampered, which they felt would be present with these individual arrivals rather than large group transportation. Although this certainly presented a challenge, our team was able to accomplish it flawlessly with their logistical experience and careful, detailed planning.  

Welcome Reception

Welcome Reception

The welcome reception was extremely important to the client, who was highly impressed with the Wynwood district in Miami. Wynwood is an up-and-coming neighborhood known for its trendy art and many colorful murals. Since the client wasn't able to have two nights off-property from the Ritz-Carlton Key Biscayne, we brought Wynwood to them! We took the time to listen to what they wanted, then showed them we could fulfill their needs by building numerous custom pieces and setting up a large amount of décor. The client loved the fabric prints, and was very pleased with our choices of bright colors and interactive elements that perfectly represented the Wynwood district.

To make guests feel like they were really in the neighborhood, we began the evening by inviting them to walk through a literal recreation of the actual gates of Wynwood. Guests were greeted with a yarn-wrapped tree in the center of our bar that became a real focal point for the event, while lounge groupings with different patterns added to the vibrancy. With all of the custom décor, one major challenge was being able to strategically place so many large pieces within a small footprint. With careful planning we made sure everyone was able to flow easily within the space and accomplished our client's goal of perfect symmetry throughout. 

Break dancers

The welcome reception was also open to the guests' families, whose children ranged in age from three to seventeen (quite a range!). Our team had to cleverly build a kids' area with fun activities that they would want to participate in, but one that also made sense within the overall style and theme of the event. To play off the artsy-feel of the night, we had a tie-dye station (a big hit with the adults as well!), a standing art station, and massive colorful bubbles the children could chase around. 

Sand Art

Final Night Reception


Final Night Reception

The final night reception at the historic public museum was to be an event to remember. It certainly was for our clients and guests, but for us as well! With so many custom pieces needing to be installed – the arbors, draping, chandeliers, and more – we rented out the museum the night before to get a head start on set up. Despite the advance work, we still experienced challenges with load-in on the day of the event since we had to split our load-in space with the catering team. Teamwork and creativity ensured that we were able to build the 48 tables we needed and transfer heavy furniture across the beautiful waterfront terraces, while catering was able to accomplish their goals in time to support our guests.

Vizcaya

Our group size traditionally wouldn't have fit within the event area. The primary space is one terrace that's required to be tented in case of inclement weather. The problem? It only fits 300 people max, with no stage…or dance floor. We were well over that capacity with 500 guests, including the need for seating. We had to figure out how to fit the extra guests comfortably to where they didn't feel disjointed from the main group (and how do we convince the museum to let us do it?). Harkening back to our site visit concept, we envisioned a romantic Tuscan night but with a modern twist. We wanted to expand the party to an area beneath the terrace and create large, custom arbor structures to play in to the Tuscan feel. But…we needed approval first. In order to make our client's dream a reality, we met with the museum's curators, security, and preservation society as well as our suppliers. There was a lot of customization and carpentry involved with the creation of these arbor structures, which would need to be built off-site and then re-assembled on the museum grounds. Our great relationships and communication once again saved the day, paving the way for a unique experience never before seen at this museum.

The Result

Comfort is key, and the program was a raging success because our teams were able to communicate well with our client, our suppliers, and the venues, as well as demonstrate great collaboration within our own organization. The program leads stayed at the hotel so they could be on site and available for the client 24 hours a day. Highly impressed with their efforts and attention to detail, the Hello! Florida South team was also invited to bid one another of the client's major programs that will be in South Florida next year.

Destination, Managed. 


Team Photo

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