May 31
Program Primer: BreakTHROUGH

BreakTHROUGH Event Overview Hello! DMC

Designed to illustrate how each individual thread weaves together to realize a singular vision, "BreakTHROUGH: Entwined Illusions" reflects connectivity through immersive sights, sounds, and experiences.

BreakTHROUGH Before and After Hello! DMC

With raised ceilings, spacious accommodations, and sweeping views of Miami Beach, the seventh floor of 1111 Lincoln Road has become one of the city's premier venues for prestigious occasions. This modernist structure was designed by Swiss architects Herzog and de Meuron and provided the ideal location to showcase our BreakTHROUGH theme.

To set the tone, guests were greeted by LED drummers and strolling performance artists as they were escorted to the client-branded elevator doors. Guests were then immediately greeted with custom-cocktails and modernized décor as they stepped onto plush, circular rugs that lead to the focal point of the event: a custom-made string installation that connected each area with over 200 colorful feet of outdoor, weather-proof ribbon.

BreakTHROUGH Collage 1 Hello! DMC

As an array of electric hues zig-zagged overhead, meticulously-placed white and neon furniture brought the space to life—transforming the raw parking structure into a lively and energetic scene where attendees could eat, mingle, and enjoy. Large, curved wind walls blocked breezy gusts while preserving the panoramic South Florida views.

Boasting an intricately-designed backbar mosaic, a semi-circle bar served guests libations while others danced under a three-tiered, LED chandelier hanging beneath an elevated DJ booth. As the sun set, vibrant projections mapped the ceilings as blacklights and LED rods slowly illuminated the installation—providing an effervescent glow that accented and softened the concrete surroundings. To engage attendees, designated areas were stationed throughout the space offering entertainment, relaxation, and creative opportunities that enhanced our vision of entwined illusion.

BreakTHROUGH Collage 2 Hello! DMC

Our team is ready to weave you an intricate tapestry of connectivity. If you're interested in experiencing "BreakTHROUGH," either seven stories above Lincoln Road or at another venue, please contact our team at Hello! Florida (South) for more details.


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