Nov 06
Rockin' on Lower Broadway

Destination, Managed

Broadway is one of the most famous and busiest streets in Nashville, a tourist hot spot that boasted a record-breaking 14.5 million visitors in 2017. Known as "Lower Broad," the lower section of Broadway has attracted country and non-country music fans alike to honky-tonk bars such as Tootsie's Orchid Lounge for decades, where legendary acts such as Willie Nelson got their start. So what happens when you want to shut down one of the city's busiest and most lucrative areas for a private group of 2,000 out-of-towners? With a little blood, sweat, and yes…a few tears…you form connections with advocates, go through months' worth of pain-staking planning, revisions, and permitting to successfully produce a block party that shut down Lower Broadway for a private group for the first time in Nashville history.

The Event

A software development company wanted to host a large offsite event for 2,000 attendees of their conference and provide them with the ultimate Nashville experience; one they could only get through our client. Their ultimate dream was to shut down a portion of Nashville's busiest street – Broadway – to do a block party. They'd been told multiple times by others that it could not be done, but they knew that our culture conditions us to think outside the box and go the extra mile for our clients. The hope was that if anyone could do it, we could.

We love to hear the words, "That's impossible." We began working on the design of the block party, which centered the street portion around a large mobile bar and incorporated a variety of street games. We approached neighboring bars on either side of Broadway to create separate spaces that guests could venture into: Crazy Town, Whiskey Bent, WannaB's, and Tequila Cowboy. The client was thrilled with our direction and overjoyed that their event dreams had gone from "it can't be done" to "it's coming to life."

We worked directly with the Mayor's office and the CVB to obtain approval for our detailed street plan. To say this was an uphill battle is an understatement; closing Broadway had been done for public events but the mayor was adamantly against shutting down the street for a private group that was not from Nashville. We're extremely proud to say that we overcame all obstacles and finally received all necessary approvals and permits to move forward. On August 15, 2017, we used 35 motor coaches to transfer 2,000 elated attendees from the Gaylord Opryland resort to downtown Nashville for the first-ever private block party on the famous Lower Broadway.

Destination, Managed Collage

The Challenges

Other than the pain-staking work to acquire the necessary permits and approvals, one of the largest challenges was convincing the local businesses to deviate from their very lucrative business plan that's built around leisure travel and bachelor/bachelorette parties. To add to this, the administration in the mayor's office at the time had taken a hard stance on anything that the local population might perceive as a negative. This had taken away some of the freedom to host larger events in public spaces, so as not to inconvenience the locals. The overall climate of the city made the production of this first-ever event all the more amazing.

There were also several risk management steps we needed to take, such as creating a fire lane through the event space and contracting security personnel to manage the traffic and street closure. We also needed to hire security personnel to ensure adequate public flow along the sidewalks bordering our event, while simultaneously maintaining the exclusivity of our private space.

Attendees and Games

The Result

The client was so pleased with the event that they gave us a perfect score on our post-event survey. In speaking with the client that night, they were ecstatic – saying that this was their best event ever and the most efficient transportation they had ever witnessed. We impressed the skeptical city officials as well with how smooth everything went; one city official told us that night that we could definitely do the event again based on how well it was managed. We had successfully broken down barriers to prove how our company was able to coordinate large group events such as this in a very public space both quickly and professionally.

"It can't be done," you say? We'll see about that. Destination, Managed. 

Mitch and Aaron

Oct 30
Does Your Emotional Wellness Take a Back Seat?

Emotional Wellness

Days filled with meetings, an abundance of tasks on the to-do list, and not nearly enough time to get it all done. Sound familiar? The adverse effects of stress on our health are well documented, but we still don't take the time to slow down and just…breathe. October was established as Emotional Wellness Month to help raise awareness about the importance of mental well-being. Take a break and read about some of our favorite workshops that will keep your guests energized and engaged.

Goat Yoga ("Goga")

"If you're not familiar with the goat yoga trend, you're in for a real treat," says Hello! Texas Product Development Manager Patsy Phillips. Goga is a 45-minute Vinyasa yoga session with baby dwarf goats, who act as your workout buddies for the entire session. Each class caters to the yoga novice, and attendees are encouraged to pet, play, interact, or even do yoga poses with the goats. You might be asking yourself, what do goats have to do with yoga? These adorable animals are meant to make your session even more relaxing and carefree and less intimidating for new yogis to get into the sport. It's playful, it's fun…and we'll be honest…it's just darn cute.

Goat Yoga

Small Animal Petting Zoo

Speaking of animals…did you know a study showed that having a dog in the room when you're under stress lowered blood pressure better than taking blood pressure medication? Help your guests connect with the cute by using some break time to handle puppies, bunnies, hedgehogs, chicks, and a wide variety of other animals.

Petting Zoo

Stand Up Paddle Board Yoga

Hello! California (Southern) Director of Sales Romy Linde has a way to take yoga to another level. "Come enjoy the ancient practice of yoga combined with stand up paddle boarding!" she says. These classes take the most popular yoga routines and puts them on the water. Yoga practice brings balance and restores all bodily systems by creating physical, mental, and spiritual harmony. Both yoga and stand up paddle boarding (SUP) are great for building better balance, coordination, endurance, and body strength. Certified coaches will teach paddle techniques and guide guests through a fun and safe lesson along with an eco-tour of Mission Bay.

Paddle Board Yoga

Stay Healthy While Traveling

Your attendees' health and energy may be put to the test if they are traveling for a conference and then attending meetings all day. The stress of travel can make even the healthiest eaters run to the first fast food restaurant they see. Guests will learn simple tricks to overcome common obstacles and help them make better choices along the way that will reduce inflammation and swelling while providing a boost of energy and confidence.


Stillness is a powerful practice; it triggers a relaxation response that only happens when we stop and slow down. Meditation allows us to focus on our breath and reorganize our thoughts, which opens up space for our inner wisdom to sink in. The sense of relaxation from the experience stays with you and leads to a happier, healthier life with less stress. Self-awareness is really at the heart of mindfulness, which in turn, leads to emotional healing.

Hello! Washington, D.C. Product Development Manager Danielle Guido has seen great success with group meditation. "Regardless of its size, meditation in a group setting can be very powerful. Guests are able to come together to set positive intentions, amplify the experience through their collective energy, and even strengthen their connections," she says. 


Tools and Tips for Eating Healthy in the Workplace

There are simple steps employees can take to boost their energy in a healthy way. "Hello! Florida has a great workshop that shows guests how to sleep better and make simple food changes for overall life improvement," says Jen Hosler, Hello! Florida (Central) Director of Product Development. Guests will love learning how to take control of their nutrition to help them have more energy throughout the day. Real-life success stories, myth-busting tips, and exercises with other participants make this a high-energy workshop with phenomenal "take home" tips.


"We offer an extremely popular workshop that gives guests a rejuvenating introduction to the world of pure aromatherapy," says Hello! Arizona Product Development Manager Tait Moline. Guests will be introduced to a gallery of herbs and learn how essential oils are created, the therapeutic and restorative properties of each oil, and a bit of herbal folklore. Touch the featured living plant and smell the essence of each plant's flowers, leaves, roots, and berries that are captured in the essential oil and even make a custom-blend. They may even learn economically effective and efficient ways to use essential oils for therapeutic purposes such as calming digestion, healing skin, or keeping the "bugs at bay."


Ready to start focusing on emotional wellness? Contact us to learn more about these workshops and their availability in your next destination.

Oct 29
It Was a Hot Summer for Hello! Nashville!

Hello! Nashville Shines with the Brightest Country Music Stars

Although the weather has started to cool off, Hello! Nashville's summer couldn't have been hotter. We had the pleasure of assisting two of country music's biggest stars in opening their very own bars on Lower Broadway. With fan-packed crowds, intimate performances, tantalizing food, and ice-cold beverages, Hello! Nashville made sure Jason Aldean and Luke Bryan celebrated their openings in style.

Jason Aldean's Kitchen + Rooftop Bar

Jason Aldean Ribbon Cutting

It's all about the hottest local talent for Jason Aldean's Kitchen + Rooftop Bar, which celebrated its grand opening on June 20, 2018. "It's pretty cool to finally have my own spot downtown where people can go and have a good time," Jason said in a statement. Hello! Nashville assisted with the ribbon cutting and bar front graphics for the opening of this three-story, 27,000 square foot space situated between 3rd and 4th streets on Nashville's famous Lower Broadway. The 250-seat dining room boasts a full-service kitchen serving a unique home-style menu, including family recipes that Jason worked with the head chef to recreate. The space also features six bars, ensuring that every guest has perfect access to their customized cocktails as they listen to live music on each and every floor. Visit the Jason Aldean's Kitchen + Rooftop Bar website for information on upcoming events and tailgating opportunities.

Jason Aldean Opening Collage

Luke's 32 Bridge Food + Drink

Luke Bryan Opening Collage 1

With 21 No.1 songs, 12 million albums sold, and a spot on American Idol's judging panel, Luke Bryan knows how to "Light It Up" and deliver what his fans want. Our team of experts at Hello! Nashville were up bright and early at 2:00 a.m. to make sure that trend continued with his Luke's 32 Bridge Food + Drink grand opening on September 10, 2018. With his wife Caroline by his side, Luke kicked off the evening by cutting the official ribbon that was held by Hello! Nashville General Manager Mitch Jordan and Creative Services Department Director Aaron Sayre. Fans shared their excitement with picture-perfect photo opportunities before flooding the new multi-story live entertainment complex. The enthusiasm for the space's six levels, eight bars, and four stages were bolstered by the anticipation for Bryan's free, hit-packed downtown Nashville concert that was to follow. Thirty-thousand country music fans packed into the few blocks on Lower Broadway, flooding the streets, rooftops, and bars to get a glimpse of Bryan's famous hip-shaking. We couldn't be prouder of our team of experts, as they assisted with all of the required permitting, removal of traffic lights, concert staging area, crowd control, ribbon cutting ceremony, and graphics. Get a behind-the-scenes look at the event and visit the Luke's 32 Bridge Food + Drink website to find out about all the latest happenings.

Luke Bryan Opening Collage 2

If you're headed to Nashville, let our team design a program that'll give your guests the star treatment. Whether your event is for 50 or 5,000, contact us to discover why Nashville is the perfect fit for your next program. 

Oct 25
Hello! Washington, D.C. Gives Back with AARP

Hello! DC Gives Back

Did you know that 4.6 million people age 65 and older are living in poverty*? Would you be surprised to learn that more than 10 million Americans age 50 or older struggle every day with limited or inadequate access to affordable and nutritious food^? We certainly were, and our Hello! Washington, D.C. team decided to do something about it by joining the AARP Foundation at their 2018 Summer of Service to Seniors Meal Pack Challenge on the National Mall. During its three-city tour of Memphis, Chicago, and Washington, D.C., volunteers were challenged to help lessen the burden of senior hunger in their communities by packing a total of 2.5 million meals that would be donated to local food banks and distributed to local seniors in need.

National Account Executive Elizabeth Korondy spearheaded our teams' involvement with the Challenge, and seeks to combat the stigmas surrounding "the elderly." She says, "AARP has opened my eyes to the staggering number of those that are older and hungry. The Meal Pack Challenge was a great opportunity to give back to those in our community that are in need of our help. During the event, I paused to take a moment and think about the impact we were making that day and just how far the bags would go to feed those in need. The time is now to be mindful and to really start taking care of those who have taken care of us."

Hello! Team

Hello! Washington, D.C. General Manager Danielle Kambic was fully on board to support the cause. "The team really enjoyed the experience and loved knowing that we were helping others while enjoying the experience in a high-energy environment. It meant so much to us to be there and knowing that the food we were preparing was going to actually help someone have a meal," she said.

"Hunger is a health issue," says Lisa Marsh Ryerson, president of the AARP Foundation. "Seniors who are food insecure are 50 percent more likely to have diabetes, 60 percent more likely to have congestive heart failure or a heart attack, and three times more likely to suffer from depression."

AARP Foundation works to end senior poverty by helping vulnerable older adults build economic opportunity and social connections. As AARP's charitable affiliate, they serve AARP members and non-members alike. Learn more about how you can help the AARP Foundation build a future without senior poverty by visiting

*2016 Census Bureau survey
^2010 Census Bureau survey

Oct 15
Announcing an Exclusive Partnership!

InterContinental & Hello! California

Hello! California (Southern) is honored and excited to be selected as the exclusive DMC partner for the beautiful, brand-new InterContinental San Diego. As their exclusive partner, a Hello! account executive will sit on property and work closely with InterContinental San Diego's in-house sales team on a daily basis. By thoughtfully reviewing each group's meeting objectives and parameters, we are able to maximize the guest experience from the site inspection to program execution. "Impeccable service and an intense desire to succeed are shared staples of our strategic partnership with InterContinental San Diego, and we're extremely grateful to be part of something so special!" says Hello! California (Southern) General Manager Bill Yahres, CMP, DMCP.

Hotel Features 1

InterContinental San Diego brings a unique option to the local market, featuring stunning views of San Diego Bay while nestled in an urban setting just steps from the quaint streets of Little Italy and the historic San Diego Gaslamp Quarter. Opened on August 28, 2018 the resort exudes its theme of surf, sand, and sun through its décor, architecture, and cuisine. InterContinental San Diego's floor-to-ceiling windows in each guest room and meeting room embraces the resort's waterfront location. Sitting at 18 stories high, InterContinental San Diego's 400 guestrooms all include at least a partial water view, with 24 bay-view suites.

Hotel Features 2

Whether you want your next program to be indoors or outdoors (or a little bit of both!) InterContinental San Diego boasts an impressive 95,000 square feet of indoor and outdoor meeting space. Its four decadent dining venues source their food locally within a 150-mile radius, and uses cutting-edge techniques to ensure their food stays hot and fresh on arrival (no hot boxes allowed!) For the health-conscious, their 3,300 square foot health and wellness center features yoga and a state-of-the-art video wall with on-demand exercise classes. Along with their quiet, spacious guestrooms, InterContinental San Diego also offers an 8,500 square foot rooftop garden for a natural and relaxing respite.

Ribbon Cutting Ceremony

It's official! Executives celebrate the completion of the $217 million resort

We were delighted to be a part of showcasing the property during the official ribbon cutting ceremony on September 13, 2018, assisting the resort with various entertainment and décor for the event.

Collage 1

Hello! California welcomes guests to the event's Hello! suite

Stunning entertainment

Stunning entertainment greeted guests at every turn on the rooftop terrace


Guests were treated to first-class service and breathtaking views of the San Diego Bay

Hello! California San Diego

Ready to explore InterContinental San Diego—an enchanting, world-class oasis that redefines casual elegance? Contact our Hello! California team to revel in the excitement and adventure of being a San Diegan at the area's newest and hottest resort. 

Oct 11
Destination, Managed: Survival of the Fittest

Survival of the Fittest

Having been to Orlando, Florida numerous times, our client said they had "done and seen it all." Or so they thought. Hello! Florida (Central) was asked to create an "out of the box" teambuilding activity that would physically and mentally engage 500 attendees of a stock market index's global sales conference. We chose to host the event at Wekiva Island—a naturally picturesque area along the Wekiva River—to give guests a unique and authentic Florida experience. Everything was in place for us to deliver a flawless event, but Hurricane Irma had other plans.

The Event

We developed a custom, Survivor-inspired teambuilding activity where our client's guests would compete in five different challenges to earn beads/points:

Buddy Skis: Teams competed relay-style to get all teammates to the end of their lane and back while paired on two-person buddy skis.

Buddy Skis

Flying Frogs Slingshot: Teams had to transport a dozen frogs one-by-one in an over/under relay from one end of their lane to the other. Guests then lined up to launch the frogs for their teammates to catch with a burlap sack.

Flying Frogs

Trivia Challenge: Teams selected their best and brightest to compete in two rapid-fire, hot-seat rounds of trivia.

Trivia Challenge

Symbol Search: Each team received a tiki torch that held a laminated card with a series of symbols. Teams sent representatives, one at a time, to a central pile of rocks to find and bring back the rocks that matched the symbols on the laminated card.

Symbol Search

Black Out/Bug Out: One teammate donned a pair of blackout goggles before making their way to the other side of their lane without stepping on any of the "poisonous" bugs or snakes strewn across their path. Teammates could only shout directions to help them navigate the danger.

Black Out Bug Out

Final Relays: The top five teams were invited to continue competing in the final relays.

  • Round 1 – Tied in Knots: Tribes were given a long rope with several knots. The teams had to work together to untangle all of the knots in the rope while making sure that one teammate had a hand on the rope at all times. The first four teams to accomplish this moved on to the next round!
  • Tied in Knots
  • Round 2 – Braving the Bamboo: Tribes rushed down to the water to fill small, half-coconut shaped cups or sponges and bring them back to the "bamboo" standing upright in their lane. They poured the water into the bamboo only to discover the bamboo had holes! Tribe members had to plug the holes with their fingers to fill the bamboo with enough water to float a ball to the top. Once they retrieved the ball, they had to fling it off a bamboo mat and land it inside a basket. The first three teams to complete this challenge continued to the final round.
  • Braving the Bamboo
  • Round 3 – Canoe Race: It was the final fight to the finish! Two members from each team raced their canoes to the finish to claim victory.
  • Canoe Race

The Challenges

Our initial challenge was to organize 500 people through relay races on an island that had never been rented for a full-day, private event. After some creative designing, we found a solution that would break the group into 50 groups of 10 and rotate them through the competitions. The client loved the idea and we pushed forward in producing this highly organized, logistically challenging event.

Then Hurricane Irma set its sights on Florida, and the event had to be cancelled just one week prior to its start date. Wekiva Island flooded with over four feet of water, and our hopes of being able to continue the event were washed away. The event was rescheduled to mid-October, causing a mad scramble to redesign and produce new branding as well as reconfirm the staff, suppliers, venue, food and beverage, and more. Once we were on site, the islands unpaved roads were still extremely muddy, causing a significant problem in getting our buses to a good drop-off location. Yet experience meant our team of professionals had the knowledge to navigate the roads successfully and strategically place the buses to provide our guests with easy access.

The Result

We were able to give our client and their guests a one-of-a-kind, authentic Florida experience at one of our local hidden gems. Attendees absolutely loved it; they were still talking about it over the next few days of the program! The company's executives had a great time themselves, and our main stakeholder was incredible happy with both the venue and the event.

No hurricane was going to keep Hello! Florida (Central) from producing the program our client had envisioned. Destination, Managed.

Hello! Team

Sep 27
Get Fresh with the Latest Event Technology

Innovation Feature Story

Innovation. It's what excites us and defines us as the leading DMC in the country. Our never-ending pursuit of the latest trends featuring cutting-edge technology means your guests are awestruck with incredible experiences. Take a look at some of our favorite new ways to incorporate technology into your next program.

Elevate Your Photo Booths

Rock 'n Roll Slow-Mo Photo Booth

Hello! Texas Director of Creative Services, Aaron T. Tharp, used his ingenuity and some inspiration from the fashion world to create a slo-mo photo booth experience for one of our clients using LED lighting and rock 'n roll music. "Our goal was to reimagine a typical slo-mo photo booth and give guests an experience that made them feel like a rock star," Tharp says. While traditional photo booths are great for guests on the inside, those on the outside can feel left out or restless to see what's happening. To help with this fear of missing out, rather than use a small exterior screen, we project the excitement happening inside on the outside of the photo booth to drive attention and create a feeling of inclusion. Guests can choose to have a printed photo or a full video clip to share their experience. The end-result is a high-impact photo activation with a minimal footprint and respectable price. Take a look at our footage sample featuring Aaron T. Tharp:

Aaron T. Tharp

Calligram Photo Booth

Switch it up with a photo booth that takes a picture of your guests and reconstructs it using words or a piece of text. Hello! Arizona's Director of Sales, Mark Jarrell, says "From a corporate mission statement to an inspirational quote or poem, clients can use nearly anything to put their personal spin on the old saying, 'A picture is worth a thousand words.'"

Calligram Photo

3-D Printing

Glenn Allison, Vice President of Hello! California (Northern) in San Francisco says, "The coolest technology trend lately is 3-D printing of headshots during events. Guests take a 360-degree photo, which is then fed into a 3-D printer. A photo-quality, full-color representation of the person is then carved in hard plastic." The carvings are then mailed to the guests (since they take a while to print); however, a few are created during the event so guests can see the process in action and get excited to see their own carving.

A New Kind of Art

In a new trend called Brainwave Art, guests don a state-of-the-art EEG headset that collects and analyzes their brainwave information. The information then streams wirelessly in real-time to project their emotions as abstract artwork on a digital canvas. There's no mess or artistic ability required for the session, which only takes minutes. Once the painting is complete, guests can sign their masterpiece for one of the most unique takeaway gifts.

Brainwave Art

Digital Immersion

Hello! Washington, D.C. Director of Creative Services Molly A. Hoyt, CMP loves this amazing offering at the new ARTECHOUSE museum. Opened in June 2017, ARTECHOUSE has been featured by the New York Times, BBC, USA Today, National Geographic, CNN, and more for its digitally immersive exhibits. This cutting-edge museum closes for private rentals, where the digital experience can be customized for clients and their guests. ARTECHOUSE also features an Augmented Reality (AR) bar which serves drinks activated by a free AR mobile app.


Hello! Florida (South) Director of Sales, Kelly Kruszewski, is also a fan of video mapping. "For a recent site visit, we used LED screens and projected video mapping on a large mask to demonstrate the possibilities for a masquerade party."

Digital Immersion Collage

Take Flight

Drone Shows

A personalized drone show is the perfect solution for clients who want an over-the-top "WOW!" experience. During a recent program by Hello! Arizona, we launched two manned drones and hovered them over the event to capture guests' attention. As the music began, the drones flew toward Camelback Mountain, a picturesque mountain visible behind The Phoenician. The drones descended behind the mountain before rising with 23 additional drones to perform a 12-minute synchronized light show. Once the amazing spectacle was complete, the drones began to descend one at a time behind the mountains as if they were falling stars. With audible gasps, guests were on their feet (with their phones out, of course!) and mesmerized for the entire show. Click here to see a brief clip of the drones in action:

Drone Show Collage

Drone Cocktail Experience

The drone cocktail experience begins with one simple choice…shaken or stirred! Whichever you choose, the drone will then fly up to mix the cockail, carry it back to the bartender to pour, and then deliver the cocktail directly to the guest. To create a shareable experience, each flight starts with a picture of the guest, captures video of the event as it takes flight, and ends by delivering the cocktail with a video of the entire journey to enjoy and share.

Drone Bartender Collage

New Dining Experiences

LED Tabletop Dining

Hello! Arizona Event Designer Tressa Rini recently produced a dinner for members of a luxury-lifestyle magazine. To create a high-end experience that was truly unique, our team designed an eight-course interactive dining experience featuring an LED tabletop that displayed graphics to match each course of the dinner. From swirling animations to graphics that grew like flourishes, each one was synchronized to the elegant white glove dinner service. Through our ingenuity, we were able to deliver something unexpected to guests who thought they'd seen everything, and snag an ADMEI award for "Excellence in Technology Integration."

LED Tabletop

Tabletop Video Mapping

Guests will smile with delight as they're entertained by state-of-the-art tabletop video mapping using the latest technology. Customize your show to tell a story with mind-boggling visuals that will leave your guests mesmerized.

Tabletop Video Mapping

Intrigued about the possibilities for your next event or program? Contact us and we'll be happy to discuss how we can bring these innovative new activations to life for your guests. 

Sep 27
Hello! Arizona Wins Big at the 2018 Zonies Awards

Hello! Arizona Team

We're proud to share that Hello! Arizona recently won nine Zonies Awards, presented by the International Live Events Association (ILEA) Arizona Chapter! Event Designers Tressa Rini and Danny Trujillo took home individual awards, with seven awards going to their amazing productions. Keep reading to learn more about Danny, Tressa, and their award-winning events.

Tressa Rini

Tressa Rini, Hello! Arizona Event Designer
Winner of the "2018 President's Award"

Tressa describes herself as a quintessential Phoenician, and has spent her entire life living in the Valley of the Sun. In 2013 she graduated Magna Cum Laude from Arizona State University with her Bachelor of the Arts in History and Art History. Tressa effectively found her life's calling and dream job when she joined the Hello! Arizona team as an Event Designer in March 2015. She's known for her attention to aesthetic details and tries to bring a fresh approach every time she designs an event. Tressa loves Arizona and she wants every guest to feel the same by the end of their program. 

Danny Trujillo, Hello! Arizona Event Designer
Winner of the "ILEA Rising Star" Award

Danny Trujillo (or "Danny T,") brings over 28 years of entertainment industry experience to Hello!. He is recognized and respected for his strong leadership, creativity, and efficiency in the development and execution of entertainment productions. His specific experience as a director, choreographer, and show producer gives him a clear understanding of the many facets it takes to successfully fulfill each client’s individual expectations. A constant showman, his "show must go on" mentality is an asset for clients to have onsite.

Danny Trujillo

Desert Modernist

Best Event Design & Decor Under $50,000

This intimate dinner for a large transportation association was designed to give guests an ultra-modern interpretation of the beautiful Southwestern culture. Inspiration was taken from the subtle glamour that’s naturally present in Southwestern motifs, and then each element was magnified to mirror the elegance of a modern desert oasis. A stark black and white color palette was enhanced with tones of cool blues and purples to add an edgy and unexpected twist. The dinner tables were set with custom-printed sequin linens with a Navajo-inspired pattern, adding to an evening influenced by traditional style but alive with the light and innovation of modernity. This not only connected the guests to each other, but to the true essence of a modern Arizona.

Desert Modernist Collage

Celestial Centennial

Best Event Design & Decor Over $50,000

Best Corporate Event Over $50,000

A Fortune 100 financial services organization wanted to celebrate its 100-year anniversary with a “Celestial Centennial” beachfront celebration in Marco Island, Florida. Hurricane Irma had other plans. Storm damage forced the client to relocate their 660 guests to the Arizona desert at The Phoenician. Disappointment and tight schedules were overcome to create an innovative evening that surpassed what the client had envisioned for South Florida. Under the night sky, the company’s top-performing sales staff reflected on the past century of success while celebrating the splendor of the stars – both the ones in the heavens above and each other.

Celestial Centennial Collage

Sentimental Journey

Best Meeting/Conference Program Over $50,000

One of the nation’s largest independent broker-dealers held a key annual incentive trip in Phoenix to honor their top-performing financial advisors. Their 2,000 guests expected the VIP treatment; little did they know that they were about to be swept back in time to an era when the kings of jazz reigned and people danced the Charleston to swinging tunes from big band orchestras. As we intertwined their magical journey with the captivating history of the Arizona Biltmore resort and Wrigley Mansion, mirth and merriment awaited guests with surprise and delight moments from arrival to departure.

Sentimental Journey Collage

An Evening with the Greats

Best Entertainment Production Under $50,000

What if the powerhouse duo of William Wrigley, Jr. and the Great Jay Gatsby threw a magnificent party? Rather than transform the historic Wrigley Mansion, we enhanced the existing space to make guests feel as if they were stepping back in time. A red carpet entrance welcomed guests to a world with secret-room surprises and hidden treasures, including a whiskey-soaked speakeasy and intimate cigar corner. We enchanted guests with vintage entertainment and showcased our innovation by creating one-of-a-kind Video Voyeur Walls. These five scenic walls were strategically placed throughout the mansion and inset with TVs displaying a live feed of a different area of the event. Below each screen was a vintage telephone; when guests picked up the receiver, a themed message directed them to the location on the screen. We also had a model car building activity, hat/headband decorating station, and a custom scavenger hunt to excite the children that were in attendance.

An Evening with the Greats Collage

Mid-Century Glam

Best Entertainment Production Over $50,000

Welcome to the Golden Age of the Biltmore resort in Phoenix. During the final night reception for one of the nation’s largest independent broker-dealers, guests were swept back in time where they lounged on the Squaw Peak Lawn alongside famous guests such as Marilyn Monroe, Chuck Berry, and James Dean. Creative attention to detail made all the difference in weaving this enchanting night with the captivating history of the Biltmore. With a 360-degree rotating stage, authentic drive-in, and surprising flash dance performances, guests were enthralled with a night of fascinating elegance and excitement.

Mid-Century Glam Collage


Best Corporate Event Under $50,000

Over 160 top sales executives from a digital healthcare company converged in Paradise Valley for three days of inspiring education. The group’s main evening reception was to be the crown jewel of the program. Designed to transport guests directly into the epicenter of a Moroccan Bazaar, inspiration for the design was taken from Moroccan architecture and color palettes you would expect to see in a Bazaar seller’s booth. Fun and energetic, this reception was meant to juxtapose the business side of the conference agenda. Occupying one ballroom for the educational sessions, awards cabaret, and the final night celebration proved to be logistically difficult, but not impossible for our team of experienced professionals. Everything went smoothly with our highly-detailed and carefully-planned strategy, all the while making our client feel at ease and able to enjoy what they said was a very successful program.

iMorocco Collage

Considering Arizona for your next program? Contact Hello! Arizona General Manager Heather Husom, DMCP at or 480.745.8460 for more information.

Sep 25
Destination, Managed: A Journey Through the Desert Landscape

Destination, Managed

Our client wasn't exactly thrilled about relocating their program from the Caribbean island of Dominica to Scottsdale, first. However, over the course of their evening reception we took guests on a journey through the elements that make Scottsdale an ideal destination—the hidden luxury of the desert landscape, the laid-back Western charm, and the vibrant, budding local culture. From the elegant reception and dinner, to the after-party featuring Silent DJ headphones as well as a band, guests left the event with the desert warmth running through their veins.

The Event

Hello! Arizona produced the final event for a global management consulting firm's "All-Hands Meeting" at The Phoenician resort. The 7.5-hour reception, dinner, and after-party was attended by a group of 800 international guests.

The client had originally chosen Dominica for their event, but were forced to relocate following concerns over the Zika virus. They decided on Scottsdale, Arizona and The Phoenician, where they asked for three distinct spaces throughout the evening: an elegant dinner, a raving after-party, and some relaxed space where guests could intimately network.

The Challenges

The biggest challenge was living up to guest expectations after an unexpected relocation from Dominica, a Caribbean island with natural hot springs and lush tropical rainforests. We wanted to create a completely new desert experience for them—one that appreciated their vibrant company culture and international roots. Our goal was to create a smooth transition from Dominica to Arizona that the client would look back on and be thrilled about.

For the overall design, we created a "Desert Chic" look with spaces that embraced both boldness and restraint. To achieve a desert look that deviated from the typical brown palette we used inspiration from the velvety textures and rich colors of desert plants, which often have a velvety layer on their surface to protect them from the harsh natural elements. We used a mixture of tables and furniture to create the eclectic vibe often found in classic western designs. Centerpieces included bold desert blooms and succulents set in modern terrariums and clean white vases, which were a perfect illustration of how the modern and growing cities in Arizona combine with the natural desert elements.

Collage 1

The separate after-party space meant guests would travel from one ballroom to another, so we used this opportunity to create a desert-inspired journey using desert foliage mixed with larger-than-life lighted steel cacti. Along the way guests were greeted with Silent DJ headphones, ensuring that their journey was a grand adventure that started the party before they even got to the room. The overall design was inspired by a hybrid between a hunting lodge and a modern saloon, with the vibe of a modern club.

Collage 2

A secondary space was opened after the party began to allow guests to casually relax and enjoy the cool, crisp desert night. Our team weaved local culture into the event by bringing food trucks to serve late night bites. We designed menu signs for the food trucks with graphics that put a modern twist on traditional Southwestern motifs. We then applied the same principal by using modern southwest inspired patterns throughout the space on the linens and lounge groupings.

Collage 3

The Result

Over the course of the night we took guests on a journey through all of the elements that make Scottsdale an ideal destination—the hidden luxury of the desert landscape, the laid back Western charm, and the vibrant, budding local culture. The client was thrilled with the event, which was nominated for an ADMEI 2018 "Best Innovative Events $50,001 - $100,000" award. We couldn't be prouder of our teams for exceeding our clients' expectations with an exuberant and dynamic environment that brimmed with all of the possibilities that Arizona has to offer.

Destination, Managed. 

Aug 24
Brush off the Dust with These Unique Teambuilding Activities

Teambuilding Activities

Whether your group is looking to give back or wants something a little edgier (did someone say axe throwing??), we asked our colleagues from across the country for some of the most unique and creative teambuilding activities in their area. Consider these during your next program for a truly delightful and engaging experience that forms friendships and promotes team unity.

Wine a Lot

Grape Stomp and Wine Tasting

Grape Stomp and Wine Tasting

Grgich Hills' Grape Stomp and Wine Tasting is a favorite of Samantha Gonzalez, CMP, Sales Coordinator for Hello! California (Northern) in San Francisco. Grgich Hills Winery ferments grapes that are grown at five different vineyards belonging to the Grgich estate, which has consistently produced award-winning wines that are enjoyed across America and all around the world. Their vineyards have been in full production since 2003, creating wines that are 100% estate-grown, produced, and bottled.

To begin their visit, guests are invited to jump in a barrel of freshly picked grapes and stomp away to create the very juice that may someday become wine! During the stomping, guests will sip on a complimentary glass of Grgich wine, which they can take home as a souvenir from their memorable grape stomping experience. They'll also be able to put their grape-stained feet on a white "I stomped at Grgich Hills" t-shirt for another unique keepsake.

Following the stomp, guests will experience the true essence of Grgich Hills' wide variety of wines. As one of the premier wineries in Napa Valley, this learning experience and tasting is a treat in itself.

Walk on the Wild Side

Class Axe: Dallas Axe Throwing

Axe Throwing

Remember to duck! Just kidding. Patsy Phillips, Product Development Manager for Hello! Texas, loves this exciting experience: axe throwing! After all, what's more perfect than putting co-workers in a cage and giving them axes? Prepare for 1.5 hours of high-intensity learning and pulse-pounding adrenaline as your guests battle and overcome the challenges of properly throwing an axe, and then compete in the ultimate elimination tournament! Each guest will have to dig deep and call upon their inner woodland beast to prove themselves for this team builder. Since Axe Throwing can be done by anyone of any size, everyone in the company is on an equal playing field where adaptability, quick learning, and ample amounts of confidence determines the winner.

Hit the Right Note

Team Songwriting Adventure

Team Songwriting

Led by award-winning hit songwriters, guests will have the opportunity to create and record songs that will motivate, define, and inspire your entire organization. Don't worry if you're a little tone-deaf; you don't have to be a good singer or an extrovert to participate and have a great time. Jenna Nelson, Product Development Manager for Hello! Nashville, says, "It's fascinating how each team comes up with a different melody and lyrics while still sharing the common themes of their organization." When the songs are finished, teams get together in harmony for some light-hearted performances and compete for awards.

Clue Them In

Get a Clue: A Murder Mystery Game

​A dastardly deed has been done in D.C.! This Washington, D.C. networking activity is reminiscent of the board game "Clue," where an eccentric billionaire has been murdered and it's up to the guests to figure out who did it! Did he push his butler too far – and get pushed off a building as a result? Or, was his cook tired of the insults about his stew and bubbled over for good?

A quirky costume detective will be on the scene to interact with guests and entertain them as he investigates. Guests will network organically as they interact with each other to determine who committed the crime. Danielle Guido, Product Development Manager for Washington, D.C., loves that this activity is highly customizable. The victim, suspects, and their professions can be customized for any group or industry, with the premise of the game ranging from espionage to theft (or just about anything else!)

​      Quirky Detective 

Do a Good Deed

TOMS Style Your Soles

Want to make a local AND global difference while your guests bond with each other and have a great time? Romy Linde, Director of Sales for Hello! California (South) in San Diego, suggests TOMS "Style Your Soles" teambuilding activity, in which guests decorate and provide shoes for local children in need. Guided by an energetic emcee, guests will use their creativity to sketch and design their own shoe line. A representative from the local homeless shelter will be on hand to accept the shoe donation on behalf of their community. The best part? In addition to each pair of shoes designed during the event and given to the local shelter, TOMS Shoes will match and donate an additional pair to children in Africa, Asia, or South America. Guests will walk away at the end of the day knowing they've made a real difference, literally putting shoes on the feet of people around the world who otherwise would never have them.

High-Tech Hijinks

"Get to the Point" GPS Scavenger Hunt

GPS Scavenger Hunt

What's the point of going to a great destination if your guests don't get an opportunity to really experience it? Tait Moline, Product Development Manager for Hello! Arizona, recommends the "Get to the Point" GPS Scavenger Hunt, where guests explore an area as they compete in challenges by using their team tablet to find specific points on a map. After a brief training session to ensure the team captains understand how to use their tablet, they begin their race to GPS coordinates where they can view their challenges and score points. Scoring is tracked in real time and once the hunt is over, teams meet up to learn who emerged victorious and earned the coveted award medals. But, win or lose, all will get the point of this adventure – to connect with their colleagues and enjoy a fun-filled event!

Did one of these unique teambuilding activities catch your eye? Contact us for more information or to find out about other activities in your destination!

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