Success Stories: Miami International Boat Show
This February, more than 100,000 visitors came to Virginia
Key for the 76th annual 2017 Miami International Boat Show. This was the second
year the show was held on the island at the historic Miami Marine Stadium. Hello!
Destination Management’s South Florida office expertly managed all of the
transportation and staffing for this world-renowned Boat Show.
This 5 day event drew 100,000 people and included several venues and over $3
billion in marine products on display.
For months leading up to the show, we worked with police to plan
traffic patterns, creating special bus lanes on Virginia Key. Our buses were
specially branded, including custom wraps and 1500 seat covers.
During the week, the show went off without a hitch. Account
Manager Ricky Plokhaar manned our control center trailer. Director of
Operations Kristine de las Salas and General Manager Darlene Plisko both suited
up in their Hello! shirts to offer assistance. Account Manager Lauren Berbusse
kept things running smoothly at the yacht show, and Account Executive Michelle
Wilkie communicated with our clients at the Boat Show to make sure we were
meeting all of their needs. It was our pleasure to enable thousands of people
to have a lovely day in Miami planning their boating adventures, we can’t wait