Creative VIP Transportation
Every December, college football heads to Miami, Florida for the Capital One® Orange Bowl. From 2015 to 2017, Hello! Destination Management has earned the opportunity to provide local transportation for guests’ VIP experience while in town for the annual event. Our goal has been to provide a fun way to get around Miami that also showcases Capital One’s reputation as an innovative leader. To achieve the perfect solution, our Hello! Florida (South) team partners with Freebee, a provider of eco-friendly, electric transportation that offers just the kind of unique, alternative way to see Miami we’re looking for.
With these fuel-efficient vehicles, all of the energy is on the inside – bouncing music, enthusiastic drivers, and open-air views of Miami. VIP guests have the luxury of their own personal use of the rides during designated times, while the cars operate on their usual app system, offering free, clean energy rides to the general public when not in use by the VIPs. Completely branded from roof to trunk, these vehicles rolled through the streets of South Beach during one of the busiest times of the year for all to see. As a supporter of clean energy, Hello!’s innovative solution achieved the goals of our client while simultaneously contributing to local environmentally-conscious initiatives and providing guests with a memorable experience they won’t soon forget.