Central Florida

Hello! Florida Destination Management

Looking for fun in the sun? Central Florida has something for everyone! We’ve got you covered from coast-to-coast. 

The east coast is home to the famous Daytona Beach and Daytona International Speedway. Just to the north, enjoy a “Dine with the Chef” experience at SALT at the Ritz Carlton on Amelia Island—one of the only five-diamond restaurants in Florida. Or venture through Jacksonville’s charming downtown riverfront streets dotted with cafés, boutique shops, and a lively dining and nightlife scene. Jacksonville also has world-class golf courses and miles of pristine white-sand beaches.

On the west coast, the Tampa/St. Petersburg area is a unique mix of urban culture and Florida adventure, including museums, parks, waterfront walkways, restaurants, shops, and family-friendly attractions. Right in the center of it all is “The Theme Park Capital of the World”—Orlando! More than just amusement parks, the city also boasts an amazing art scene, culinary and sporting attractions, and is an intellectual capital to boot!

Ready to work with the award-winning destination management company in Central Florida? Just say Hello!.

  • images/destinations/icon/arizona Created with Sketch. Amelia Island
  • images/destinations/icon/arizona Created with Sketch. Daytona Beach
  • images/destinations/icon/arizona Created with Sketch. Jacksonville
  • images/destinations/icon/arizona Created with Sketch. Orlando
  • images/destinations/icon/arizona Created with Sketch. Sarasota
  • images/destinations/icon/arizona Created with Sketch. St. Petersburg/Clearwater
  • images/destinations/icon/arizona Created with Sketch. Tampa

Experience the magic of any Central Florida theme park and you’ll feel like a kid again!

Water Adventures

Swimming, boating, fishing, relaxing—on the water or in it—you’ll find a ton of  water activities and excursions here!


With hundreds of lush golf courses throughout Central Florida, which course should be on your itinerary? We’ll work with you to develop a customized plan to meet your group’s needs.


Orlando International Airport (MCO)

Daytona Beach International Airport (DAB)

Jacksonville International Airport (JAX)

St. Pete–Clearwater International Airport (PIE)

Tampa International Airport (TPA)

Vic Laxson
Sr. Vice President/General Manager
Hello! Florida (Central)
Hello! Florida Destination Management
3840 Vineland Road
Suite 200
Orlando, FL 32811
Phone:  407.425.5300
Let's Connect

Born in Atlanta, Vic earned his degree in Business Administration and Finance from Troy University. His professional experience includes a highly successful career in pharmaceutical sales, serving the southeastern U.S. and northern California markets. He started his DMC career with Premier Convention Services in 1995 as the Director of Sales. In 1999, he and three other business partners purchased Premier, and Vic served as its president until the company was purchased by Hello! Florida in 2005. He currently manages Hello! Florida’s incentive and territory sales teams based in Orlando, and he also serves as General Manager of the Orlando office. Vic leads with enthusiasm and integrity, and he believes that “people don’t care how much you know until they know how much you care.” His business ethics are based on his commitment to “doing the right thing, regardless of the consequences.” Away from the office, Vic enjoys exercising and spending time with his family.



“We wanted creative, they delivered more than we could ever ask for.”
Fortune 500 IT Product Distributor
“Everything was so amazing and I heard the final night was a home run!! Thank you for being a part of my story.”
Fortune 500 Fast Food Corporation
“Great company to work with. [They] provided a perfect solution to go with my meeting theme. The team was timely and had things set up perfect. Also, they were flexible when I needed to keep items for additional time.”
T. Sclafani, ABB Optical Group
“I always wonder how we’ll top the previous year and you continue to raise the bar each time. We absolutely love working with you…and truly value our longstanding partnership! We always know we are in the best of hands when you’re involved in our program.”
American Food & Beverage Manufacturer
“I wanted to thank you…for putting together a beautiful evening last week. All of our customers and employees were very complimentary of the décor, food, and band. The room was jumping from the get-go…Hello! Florida’s setups have always been well received and [this year] is no different.”
National Plastics Supplier

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