Bring Creative Branding Into Your Events
Logos on pillows, logos on chairs…logos, logos everywhere! Plastering your logo on the walls or furniture isn’t the only way to represent your brand or sponsors at your next meeting. Let’s take a look at some innovative ways to share your company’s brand, message, or conference theme a little more playfully and naturally.
Welcome your guests with step-and-repeats or fun hedge walls to create a photo opportunity that people actually want to post to their Instagram. These décor items are popular in creating a “Wow” effect when placed at the entrance of your event, or they can become another engagement point for your guests as they enjoy the party.
Make your event space a win-win: Entertain your guests with interactive elements while simultaneously promoting your brand, company values, or conference theme. We’ve seen a significant rise in demand for our String Art Signage Displays. Unity and togetherness have been a classic theme for conferences or special events, but String Art displays are bringing a fresh expression for a message as old as time. Your logo or conference theme is constructed on a wooden display board with decorative nails. Guests then use a long piece of yarn to connect the nail heads in whichever color or fashion they choose, leaving their mark on a piece of art that can double as a décor element throughout the conference. Take the art display back to your office to remind everyone of the great time they had and stretch your message back into the real world. From chalkboards to giant Light Brights, there are an endless number of ways to bring this kind of branding into your next program.
You don’t need to plaster your logo on everything in order to represent your brand; try taking a more subliminal approach. Cameron Rust, Senior National Asset Manager – Branding and Continuity, says, “The trend is moving toward targeting your internal employees like you target your customers. Rather than just putting your logo on everything, you want to represent your brand in more authentic and non-obvious way.” Embody your company through the use of pictures, colors, patterns, and textures. Add to the décor by projecting catchphrases on walls, or even embody the spirit of the conference by placing relevant quotes on your tables.
There’s been a significant increase in ingenuity when it comes to branding your event through food and beverage. Whether you’re looking for something that’s poured in a mug, or artfully crafted and sipped in a glass, there are a multitude of ways to creatively display your brand. SipMi edible photographs have seen a surge in popularity recently, which allows logos or colorful pictures to float on a guest’s drink as an unforgettable garnish. Why have guests stare at a bare backboard as they wait for a draft beer? Impress your guests with a draft beer ice wall sculpture that sits atop the bar, where your logo is incorporated into the ice. Take advantage of the opportunity to display your (or your sponsor’s) brand in a unique way at one of the more popular areas of any event.
Get Carried Away
The sky’s the limit when it comes to branding—literally! Add an ethereal touch to your event by taking your logo aerial. Guests will feel like a kid again and look on in delight as they see their company represented in bubbles floating through the sky.
To see any of these branding opportunities come alive in your next event or explore other branding options, reach out to your Account Executive or