How to Leave a Lasting Impression
When thinking back on an event, what are some of the things that stand out and capture your attention? Most guests would say the beautiful décor that encapsulated the theme, or the live entertainment that had them dancing all night long. What if they could also leave an event with a lasting image of your brand? Here at Hello! we incorporate our clients’ brand in unique and creative ways to leave guests with memories of not just the event, but the company that’s investing in them. We break the status quo of the typical dated and dull branding to ensure guests leave astounded. Let’s take a trip across the country to discover the innovative branding techniques that we’ve implemented for our clients’ events!
First Stop: Hello! Arizona
We believe innovation is one way to help our clients cement their brand in the minds of their guests. One of Hello! Arizona’s favorite ways to do that is by being future-forward and incorporating technology for branding. Guests felt like they walked into the year 3000 when TAGI the Robot greeted them at the door. “This was a great way to brand our client’s ‘Future of Trains’ gala dinner. He talks, snaps pictures, and has an interactive screen where we were able to place content and branding,” said Hello! Arizona Executive Producer/Department Director Danny Trujillo.
Another noteworthy branding component was recently made Instagram-famous with its eye-popping design that served as a real conversation starter. This LED dining table was an amazing way to display the company’s logo during dinner and personalize the experience for each guest. Who wants a typical name card anymore…honestly?
Mosey on Over to Our Second Stop: Hello! Texas
Everything is bigger and BETTER here. Hello! Texas Executive Producer/Department Director of Creative Services, Aaron Tharp, proves this through events with unique branding opportunities that he and his team create daily.
“Branding is more important than anything right now, but how do you do it in a subtle way that makes a BIG impact? We got you. Anyone can slap a logo on a balloon or print out from your photo activation, but what about food? Incorporating a logo into your food and beverage is an unexpected way to showcase your brand or sponsor. The demographic for Goodyear loved their meat, so we branded it—literally—with irons that chefs used to burn the client’s iconic logo into each slice of meat,” Tharp explains.
Tharp also mentioned that Goodyear challenged us to showcase the brand while not distracting from exhibitors on their show floor. The team went to work to design beer taps that flow right from a Goodyear tire. “We knew right away that tires would be too heavy, and a stack of four was out of the question, but we needed it to be impactful. The solution? Taking a mold of said tire and creating a ‘surprise and delight’ Instagram-able moment,” he says.
Next Stop: Honky-Tonk Central—Hello! Nashville
It was music to our client’s ears when we helped country superstar Jason Aldean execute the grand opening of his bar and restaurant. Hello! Nashville designed a laser-etched wooden backdrop for an exclusive “My Kinda Party” photo op and tie in the down-home feel of country music. We also invited guests to walk down a custom-printed carpet shaped like the neck of a guitar to build their excitement for this star-studded exclusive experience.
Take a right off Broadway and you’ll hit one of the newest, tallest luxury hotels in town. We had the pleasure of assisting the JW Marriott Nashville with their Topping Off event—a builders’ rite traditionally held when the last beam is placed atop a structure during its construction. The Hello! Nashville team produced branding décor for this milestone occasion, which was held in the still-active construction site.
“We wanted to add some Nashville style branding that was both industrial but elegant and elevated for the JW brand,” said Hello! Nashville Executive Producer/Director of Creative Services Aaron Sayre. The most intriguing brand design of the night was the photo opportunity of the JW Marriott Griffin logo made entirely from chain links. This was the perfect combination of modern and metal that “nailed” the theme and created a unique, memorable moments for the guests.
Our Final Stop: Hello! Florida (Central)
We’ve reached our final destination, but last is definitely not least. Most clients come to Florida to enjoy the sunshine and cold, tropical drinks, but the same old specialty cocktails needed a new twist. Our team, in collaboration with the host resort (Gaylord Palms), worked together to find a solution that made sense for service while still having a thematic impact for attendees. Lightbulb! Branded coconuts! Guests even had the option to drink from a beverage poured inside or take one home as a keepsake. Either way, this idea boasted a win-win along with a cute photo opportunity.
In addition to branded photo opportunities, our team sensed that this client craved a more hands-on concept to WOW their guests and literally tie into the brand. Hello! Florida (Central) Associate Producer of Sourcing & Development, Morgan Ford, explained why String Art is the perfect fix for this growing client need. “Encouraging guests to be part of the branding experience, attendees could leave their mark by ‘connecting the dots’ to create a personalized branding display that could also be retained to hang in their office!” This in turn becomes a lasting reminder of the event.
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